Honest Comparison
Lunere Digital vs. 10X Studios
Full-service team in Australia versus a focused web-design specialist working globally. 10X bundles ads and ongoing services. Lunere is a focused web partnership without the agency layer.
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The Real Differences
Solo Specialist vs Multi-Service Agency
10X Studios is a real digital marketing agency. They build websites, run SEO, run paid ads, and have offices across Australia (Brisbane, Sydney, Melbourne, Perth, Adelaide, Canberra, Newcastle). For a business that wants ALL of marketing handled by one team — web, SEO, paid acquisition — that bundle is genuinely useful. The trade-off is the team layer: you talk to account managers, briefs go through producers, and the person actually building your site is several layers away from the conversation. The Lunere model is the opposite. There's no team. You message me, I respond. The person designing your site is the same person writing the code, the same person deploying it, the same person maintaining it month over month. For a service business that needs a great website (not a full marketing apparatus), that direct partnership is faster, leaner, and frankly higher-quality work.
Lunere Digital
Direct with the founder. You message me on WhatsApp, I respond. The same person designs, codes, ships, and maintains. No briefs going through account managers. No junior dev hand-offs. Decisions happen in minutes, not days.
10X Studios
10X is a multi-office agency. The advantage is breadth and scale; the cost is layers between you and the people doing the work. Account managers translate, project managers route, junior designers execute. For a service business that mostly needs ONE great website, that overhead doesn't add value.
Web Specialist vs Full-Service Bundle
10X bundles three services: web design, SEO, and paid advertising (Google + Meta). For some businesses that bundle is right — especially fast-scaling local businesses where ads are the primary acquisition channel and the website + SEO are supporting infrastructure. For service businesses where the WEBSITE is the bottleneck (where the actual problem is that the existing site is slow, dated, or low-converting), the ads bundle is paying for the wrong thing. You're not undermarketed; you're under-converted. Fix the website first, and the same ad spend works 2-3x harder. The Lunere offer is focused exactly on that: build the website that converts, layer in technical and local SEO, then improve it month over month. If you also need ads, hire a specialist ads agency separately — don't pay for it bundled into the web design fee.
Lunere Digital
Singular focus: web design + ongoing SEO + monthly maintenance. Built for service businesses where the website is the bottleneck. If your problem is conversion, this is the right surgery.
10X Studios
10X bundles web + SEO + ads. That's appropriate for businesses where ads are the main lever. For businesses where the website itself is the broken piece, you're paying for the ads bundle even though the ads aren't the bottleneck.
Custom Next.js vs Agency CMS Stack
Most full-service agencies build on a familiar CMS stack — typically WordPress, sometimes Webflow or Shopify, occasionally a proprietary CMS. That's a sensible choice when the team needs to maintain hundreds of client sites with junior staff. The trade-off is performance: CMS-built sites carry runtime overhead, plugin/theme bloat, and platform constraints that hand-coded sites avoid. Custom Next.js is on the opposite end of the spectrum: every line is intentional, the site is statically rendered for maximum speed, no plugin compatibility surprises, and the code is yours to take anywhere.
Lunere Digital
Every site is custom-coded on Next.js, deployed to Vercel's edge network. Statically rendered, zero plugins, zero runtime overhead. The performance and the long-term maintainability are both noticeably better than a CMS build.
10X Studios
Agency stacks favor maintainability over performance — so junior staff can support hundreds of client sites. The cost is performance ceiling: CMS sites rarely match the Lighthouse scores or the long-term flexibility of hand-coded Next.js.
Subscription vs Project Quotes
Agencies typically work on project quotes: you scope out the work, get a proposal, sign a contract, pay milestones, and the project ends. After it ends, ongoing work happens at hourly rates or a separate retainer. Every change becomes a quote conversation. The Lunere subscription removes that friction entirely. The monthly fee covers the build AND ongoing work. Want to add a new page? Send a message, I add it. Want to A/B test a CTA? Same. Want a new service section because you launched a new offering? Same. There's no scoping, no quotes, no separate invoices — it's all included in what you're already paying.
Lunere Digital
Predictable monthly subscription. Build + unlimited updates + monthly SEO content + performance monitoring + same-day support, all in one fee. No surprise quotes for changes. No retainer haggling.
10X Studios
Agency model means project quotes plus separate retainers for ongoing work. Every change kicks off a scoping conversation. The total cost over 12 months is often higher than a focused subscription would be.
Geography: Australia vs Global
10X has a clear geographic identity — they list offices across Australian capitals and serve Australian businesses primarily. That's a strength for Australian clients who want a local team. For US or European businesses, working with an Australian agency adds time-zone friction and reduces the local-market knowledge. Lunere is operated from Germany but serves clients globally — the workflow is async-first, fast WhatsApp responses, and the time-zone gap is treated as a feature (work happens overnight on your time zone, deliverables waiting in the morning).
Lunere Digital
Global by default. Async-first workflow over WhatsApp + email. Time zone is treated as an advantage — work happens while you sleep, deliverables waiting in the morning. No geographic barrier to working together.
10X Studios
10X is Australian-focused. If you're in the US, UK, or Europe, you're outside their primary market — and they don't have the local-market intuition for your area that they have for Brisbane or Melbourne.
Who Should Use What
Choose Lunere Digital if:
- You want direct contact with the founder, not an account manager
- You want a web design specialist, not a multi-service agency
- Your bottleneck is the website itself, not your ads or marketing strategy
- You want subscription pricing, not project quotes for every change
- You're outside Australia or want a globally-positioned partner
Choose 10X Studios if:
- You are an Australian business that wants a local team
- You need web + SEO + paid ads handled by one team
- You prefer a multi-office agency with structure and team scale
- You have a specific need for in-person meetings in Australian capitals
The Verdict
10X Studios is a strong choice if you're an Australian business that needs a full marketing bundle (web + SEO + ads) handled by a single team. The agency model fits when you need throughput and breadth. But if you're a service business — anywhere in the world — where the website is the bottleneck, and you'd rather work directly with one specialist focused exclusively on building you a great website + maintaining it month over month, Lunere is the leaner, more focused, and (over 12 months) significantly cheaper choice.
Ready to see the difference?
Book a free 30-minute strategy call. I will pull up your current site, find what is costing you leads, and show you what a custom-built alternative looks like.
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